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Link to website 🔗

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☀️ Early days

It was an exciting time when I joined the design team at Vance.

The company had just recently closed an seed round, won over by the company's compelling vision shared with investors. With that, we had energy bringing Vance's products to life.

As the companys’ offerings took more concrete shape 🧩, it became clear we needed a website redesign. The existing site captured the broad ideas appealing to investors, but we now required an online presence focused squarely on our launch products and services.

The new website would be a crucial first touchpoint to introduce our refined value prop to the world. But beyond just marketing, the website itself would be one of the first tangible manifestations of our brand experience.

The stage was set for an exciting web redesign initiative that would put our user-centric design talents to the test. As the new member of the Vance design team, I couldn't wait to roll up my sleeves. 💪🏼

❓Why do we need to redesign the website?

What is our bread and butter? 🧈

To provide some context, Vance is a neo global bank tailored for NRIs helping them to -

• Send money to India easy at Google exchange rates
• Investment in Indian Mutual Funds
• Open NRE/NRO saving accounts

This app is currently live and available for NRIs in the UK 🇬🇧 and UAE 🇦🇪.

Problem with the old version ❗️